New Commercial for Tampax

x spent the weekend shooting an ambitious commercial for the world-leading feminine hygiene product brand, Tampax.

The Tampax brand embodies a world in which women can live without limits, and we’ve embraced the theme in the only way x can – by building a record-breaking dolly track over 160 feet long.

Taking over a London street for an entire day, the whole team worked tirelessly to shoot the commercial in a single take.