x launches offshoot xHealthcare

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We are delighted to announce the launch of our offshoot xHealthcare, a dedicated content studio combining video, animation and photography for healthcare agencies and brands.

Over the past seven years we've become specialists in making films for organisations such as Merck, AbbVie, Novo Nordisk, Pfizer, Saatchi & Saatchi Wellness, Havas Lynx, Lucid, and Lighthouse. We've also picked up quite a few gongs along the way (PM Awards, IPA Best of Health, Clios, etc.).


We now find ourselves increasingly being asked by agencies to combine video with photography and animation in order to get more out of the available budget, and that's why we decided to launch xHealthcare.

For high-end films, you can still choose one of x's talented roster of directors, but for all other digital content and medical comms, you can now benefit from the specialist video/animation team and brilliant photographers at xHealthcare – all of whom have a wealth of experience in this sector.