Digital: Britain's Got Talent Masterclass (1 of 5)

x was commissioned by FremantleMedia Interactive to shoot, edit and grade a series of masterclasses for the Britain’s Got Talent website. Sponsored by Felix, each video consists of an interview with one of the show’s semi-finalists, coupled with a ‘masterclass’ in which the semi-finalist demonstrates an aspect of their talent to the audience at home. The videos were designed to be quick, entertaining and ultimately informative. Headlining on the BGT site each week, the masterclasses racked up over 500K views.

Client: FremantleMedia
Brand: Britain's Got Talent

Director | DOP: Chris Newcombe
Producer: Lucy Anne Iles