Digital: HCP Segmentation Videos (1 of 5)

Client: Merck
Agency: Saatchi & Saatchi Wellness

x created a series of videos to help familiarise reps with different, stereotypical doctor personalities. The videos feature fictional doctors in a studio interview setting, combined with fly-on-the-wall documentary style scenes and was scripted by the team at Saatchi & Saatchi Wellness. 

For legal reasons, we cannot show the film on a public website, so please get in touch if you would like to see this and other examples of our award-winning healthcare films.