Promo: Elvie

x was commissioned by kworks to shoot this promotional video for the launch of Elvie, the most personal of personal trainers. Interviewing women experiencing health issues, the film explains how Elvie can improve core strength and kegel exercises using real-time tracking and feedback with the innovative Elvie app. 

Client: Elvie
Agency: kworks

PD: Vanessa Hudson
DOP: Chris Newcombe
1st AD: Nathan Leigh Horrocks
Editor: Rick Bateson