Digital: HCP Segmentation Videos (1 of 5)
x created a series of videos to familiarise Merck reps with 5 'typical doctor types' that they might encounter when pitching Merck products. The videos feature fictional doctors, and was scripted by the team at Saatchi & Saatchi Wellness.
Agency: Saatchi & Saatchi Wellness
Director: Nathan L Horrocks
Producer: Paul Harry Thomas
DOP: Luca Rocchini