Promo: Our IVF Journey
This conceptual piece was commissioned by Saatchi & Saatchi Wellness, and seeks to raise awareness amongst medical professionals of the emotional journey experienced by IVF patients when undergoing treatment. Shot in one continuous take and with a bespoke score, the film covers every complexity of treatment, inspiring empathy. Our IVF Journey won a silver PM Digital Award in 2016, as well as a bronze IPA Best of Health Award and bronze Clio in the same year.
Agency: Saatchi & Saatchi Wellness