Music Video: Reason To Die (The Family Rain)
x teamed up with digital wünderkinds (and all round nice guys) Powster to deliver a new chapter in music video technology. Produced by x and employing Powster’s Orbital™ tech, the video for The Family Rain’s single Reason To Die is a world-first interactive experience, which allows the user to manipulate the camera angle at any moment without the use of proprietary software or the need to re-buffer the stream. It also works on iPad, allowing the user to change the camera angle simply by tilting the device or by touch-dragging across the screen. We think this heralds a new dawn for interactive video. Be sure to check out the Orbital™ version of the track here.
Directors: Powster (James Swindells, Ste Thompson and Andrew Robinson)
Producer: Paul Harry Thomas
Production Coordinator: Catherine “Sandy” Sanders