Riffy is an award-winning film director and visual artist. She has vast experience working across the art and film world from directing short films, video installations, music videos, commercial online content and curating interactive art shows. Her work has been screened and exhibited in various festivals and platforms such as Channel 4, Arte Creative, London Film Festival, ICA, INtransit / Nour Arts Festival and Saatchi Gallery.
She runs an art collective called SPECULAR, presenting multi-disciplinary art shows presenting film, performance, installation and music working with artists and musicians with roots from different Arab and diaspora identities.
It is her utmost mission to tell intriguing stories and bring unlikely characters on screen and within multidisciplinary experiences. She is currently developing her short film: ‘This Be The Answer’ with B3Media after being on their Talent lab 2015. Riffy is also the 2016/2017 Hospital Club Foundation's Emerging Creative for Film and Television.