What is x?

x  is an award-winning production company with offices in London and Edinburgh. We make all kinds of films for agencies, brands, broadcasters, and ourselves. We're the only production company in the universe that invests every penny of its profits back into its own independent films, and we've learned that this unusual approach brings some pretty big benefits for our clients and our filmmakers.

We offer a fully integrated service, from concept generation and scriptwriting through to post-production, and everything in between. We also white-label for agencies and other production companies who need a solid helping hand.

We don't use social media and we don't have an aggressive growth strategy. That means we can give our films and clients the energy and attention they deserve.

We are x.  Pleased to meet you.


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x have produced video content on a range of digital activations around X Factor. Their professionalism and experience were of great help and they contributed to increasing dramatically the quality standards of the output whilst working in a fast-paced and unpredictable environment.
— Audrey Lang, Head of Production at FremantleMedia UK
I had a great time working with x. We collaborated on an ambitious project with an extremely tight budget and they went above and beyond to bring it to life. Despite various changes to the brief they handled everything we threw at them and the result was two beautiful films that both the agency and client are very proud of.
— Tom Dibb, Art Director at Liquid Thread (Starcom MediaVest)
I have thoroughly enjoyed working with x – their enthusiasm for a project means they immerse themselves in a subject and really get involved in developing great creative. Logistically, I can completely trust them to deliver, and their professionalism means I can rely on great production values, happy contributors and broadcast-quality content which will be engaging and entertaining.
— Thea Cole, Director of Content at MediaCom